Sunday, February 17, 2013

Kresly Cole's Facebook Presence

As an aspiring writer, I find it useful to visit the Facebook page of my favorite authors. Not only does it support similar writers like me, but it provides good examples of what I should be doing as a writer trying to market myself. I started with researching the Facebook pages of Carrie Fisher, J.K. Rowling, and Kresley Cole. Ultimately, I decided to critique Kresley Cole's page and see how she goes about socially leaving an imprint.

You can find her page at: https://www.facebook.com/KresleyCole

What Cole makes sure she does is stay social.  She is constantly posting on her Facebook, although she doesn't usually respond to what people ask her. That is something she should work on. When an author responds to a fan post directly, it shows that they're interested in their fans and wants to make them feel recognized. Now an author or public icon and celebrity may not have time to respond to every comment or question a fan asks, occasionally it would be a good idea to respond to an individual directly. One good rule for an author to do is to write a post addressing the issue with a tight schedule but answers some questions their fans have asked. That way it continues to show the author cares and wants to keep their fans happy.

Kresley Cole is also very natural in her posts. She is professional, but also has her own voice. On Valentine's Day she posted that someone reminded her what day it was, but that she could never forget Valentine's Day and she asked her fans if they had any special plans, and informed her audience that she was working on a new romance novel. She developed her own style of posting on Facebook, which is fun and light hearted, but also informative.

Cole is also an active poster, which is vital to any icon's Facebook page. She posts just about every day, and it's usually content about upcoming books she's working on, or contests for her fans. She's a writer who knows how important it is to stay current and up to date.

My concern though, is that she doesn't post about anything other than her own work. It is vital that a writer, aspiring or published, supports other writers. She could do this by posting links to other writers she knows or maybe useful tips for her fans who aspire to write like her. It would also be beneficial for her to talk about ebooks and the process of being published. Too much focus on ones self isn't always a good thing. The more a writer supports other authors, the more other authors will support that said writer. Overall it's a good social page, but could use some more diversity in posts and response to fans questions.

Here is a blogger who wrote about how authors can easily turn off their Facebook followers. 9 Things Authors Do That Irritate Their Facebook Fans

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